Summary

• Molnar Business School

• School
• Department of Business and Marketing

• Duration
• Full Time: 3 years
  

• Fees
• Full Time: €3,290 per year
  International Students: €9,250 International

Overview

Providing an in-depth understanding of the principles and practice of marketing, together with a foundation of business knowledge and personal transferable skills, the BA (Hons) Marketing course has a reputation for excellence.

With its emphasis on real-world practice, it offers a deep understanding of marketing concepts and techniques and applies them to specialist environments, including international marketing, retail marketing and services marketing.

You can undertake a live marketing project, which will include the application of relevant concepts and techniques to actual client problems.

You will emerge as a highly practical marketing graduate who possesses key analytical problem-solving skills essential to a successful marketing career.

Key Facts

In this course you will study a broad range of modules with a marketing focus, including digital marketing, event management and the importance of a positive customer experience.

This programme has been approved and accredited by the Chartered Institute of Marketing (CIM) for the Dual Award of the CIM Professional Diploma.  The CIM Professional Diploma is a very respected professional marketing qualification.  On completion of BA (Hons) Marketing, you will be eligible for the award of the CIM Professional Diploma in Marketing, subject to membership of the CIM and successful completion of two CIM Professional Diploma modules.  The Managing Marketing and Project Management in Marketing modules which you would need to complete are currently delivered by Molnar Business School for study on a part-time basis. Our professional body relationships have also led to us being one of only a small number of study centres selected by CIM to offer their new Chartered Professional Postgraduate Diploma in Marketing.

Course Outline

Course Structure

Modules

Year 1 Design in Marketing-15 Credits Creative Concepts-15 Credits Business Fundamentals-30 Credits Marketing Fundamentals-30 Credits Personal Development-15 Credits The Customer Experience-15 Credits

Year 2 Marketing Research-15 Credits Finance for Marketers-15 Credits Managing the Brand-30 Credits Marketing Communications-30 Credits Professional Development-15 Credits Marketing, Advertising and Public Relations Practice-15 Credits

Year 3 Creative Industries Marketing-15 Credits Global Marketing-15 Credits Selling and Sales Management-15 Credits Web Marketing-15 Credits Customer Relationship Management-15 Credits Digital Marketing-15 Credits Event Management-15 Credits Marketing Strategy -15 Credits

Assessments

You encounter a variety of assessment methods throughout the course, including project presentations, course work portfolios and examinations.

You will benefit from participation in team-based and individual presentations and pitches; the development of a prototype website; drafting marketing and advertising briefs; and creating marketing and advertising copy.

Placements

You will benefit from the opportunity to spend a year working in industry between your second and third study year, allowing you to acquire invaluable, hands-on experience ahead of your career in business.

Supported by your placement company, which gains from your fresh ideas and enthusiasm, your work experience allows you to develop a greater understanding of the business world, pick up key transferable skills, and put theory into practice.

After your studies

Further Studies

This degree offers the maximum possible exemptions from Chartered Institute of Marketing (CIM) professional examinations, which you can study with Molnar Business School on a part-time basis.

Alternatively, you could go on to study the Chartered Institute of Public Relations Diploma, MA Marketing Management, MBA Marketing or MSc Management and Marketing.

Employment Opportunities

You will be able to pursue careers in a wide range of marketing roles including product management, sales, advertising, public relations and market research.