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Marketing - BA (Hons)

Summary
  • Molnar Business School
  • School
  • Department of Business and Marketing
  • Duration
  • Full Time: 3 years
  • Fees
  • Full Time: €3,290 per year
    International Students: €9,250 International
Overview

Providing an in-depth understanding of the principles and practice of marketing, together with a foundation of business knowledge and personal transferable skills, the BA (Hons) Marketing course has a reputation for excellence.

With its emphasis on real-world practice, it offers a deep understanding of marketing concepts and techniques and applies them to specialist environments, including international marketing, retail marketing and services marketing.

You can undertake a live marketing project, which will include the application of relevant concepts and techniques to actual client problems.

You will emerge as a highly practical marketing graduate who possesses key analytical problem-solving skills essential to a successful marketing career.

Key Facts

In this course you will study a broad range of modules with a marketing focus, including digital marketing, event management and the importance of a positive customer experience.

This programme has been approved and accredited by the Chartered Institute of Marketing (CIM) for the Dual Award of the CIM Professional Diploma.  The CIM Professional Diploma is a very respected professional marketing qualification.  On completion of BA (Hons) Marketing, you will be eligible for the award of the CIM Professional Diploma in Marketing, subject to membership of the CIM and successful completion of two CIM Professional Diploma modules.  The Managing Marketing and Project Management in Marketing modules which you would need to complete are currently delivered by Molnar Business School for study on a part-time basis. Our professional body relationships have also led to us being one of only a small number of study centres selected by CIM to offer their new Chartered Professional Postgraduate Diploma in Marketing.

 
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