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Business and Marketing - BA (Hons)

  • Molnar Business School
  • School
  • Department of Business and Marketing
  • Duration
  • Full Time: 3 years
  • Fees
  • Full Time: €3,290 per year
    International Students: €9,250 International

This course provides an incisive study of how organisations operate, the contemporary challenges and opportunities ahead of them, and the business-focused creativity needed to successfully market them. 


The study of business provides a detailed understanding of the way organisations work, how they operate within their specific environment and the impact on individuals working within them.

This pathway develops a general knowledge of business to complement a more specialised area of study. Modules introduce key themes, specifically, business operations (how it works) and entrepreneurship (creating opportunity within a competitive environment).

You learn how to apply business theory, identify types of business opportunity and address a range of business issues in an imaginative way. Investigating the issues confronting individuals within a business, you will develop an awareness of the problems businesses can face in general, and be able to identify a number of possible responses.


Taught by experienced marketing professionals, the Marketing pathway gives you the practical skills required to succeed in this dynamic sector.

The programme aims to apply a broad understanding of marketing theory to a range of practical marketing situations and develop key transferable skills to enhance your employability.

It offers an exciting range of specialist marketing options, all of which have a workplace focus which enables you to apply your academic learning directly to your career aims.

Key Facts

The distinctive themed approach to the Business pathway is designed to arm you with the professional skills and the critical awareness demanded by today's business world. The programme gives you the confidence to effectively apply business theory and practical techniques in order to address complex business issues in constructive ways.

This combines with the Marketing pathway, which will develop a clear marketing focus to become an essential part of a successful business strategy. The arrival of new media channels means more marketing opportunities for organisations seeking a sustainable competitive advantage.

Depending on the modules studied, you may also be in the position to gain entry to the Professional Diploma stage of the Chartered Institute of Marketing (CIM) professional body qualifications.

The Joint Honours degree portfolio benefits from a practice-based learning approach, encouraged by the common first year structure.

Typifying this approach, you and your team acquire and harness knowledge of finance, human resources and marketing during your first year, as you put together a business plan which you then 'pitch' to a 'Dragons' Den'-style panel. Your prize, if successful, is €1,000 for your team to develop your plan further during the rest of the year.

The choice and monitoring of an international share portfolio also allows you to bring financial markets to life, with a cash prize of €500 awarded to the student who makes the greatest return on their capital investment.

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